Just another area where neuroscience is highlighting interesting resonances between previously disconnected domains of human experience:  immersing in a brand versus immersing in a religious experience.

Am intrigued to read Martin Lindstrom’s Buyology:

Verilliance shares a succinct write-up of Lindstrom’s work, with the strong brand example of Apple as the entry point for the comparison of neuroscientific stimulation by religion & brands.  The “pillars” Lindstrom identifies as fundamental to all religions are below:

  1. Sense of Belonging
  2. A Clear Vision
  3. Power over Enemies
  4. Sensory Appeal
  5. Storytelling
  6. Grandeur
  7. Evangelism
  8. Symbolism
  9. Mystery
  10. Rituals

Using these as the basis for the comparison seem off-base to me, but the list provides an interesting framework for the reason that it helps show the ethical quandaries around the potential of neuromarketing in the future.

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