Many eat Kosher foods for explicitly religious reasons, but this New York Times story tracks an interesting phenomenon of people eating Kosher foods for quality, safety, and health.

The market research firm, Mintel, has conducted studies on this trend, and reports:

The market for kosher food is strong and growing in the US, reports Mintel. Sales of kosher foods* totaled $12.5 billion in 2008, a 64% increase since 2003. Furthermore, Mintel’s recent survey of 2,500 adults revealed that 13% say they intentionally purchase kosher foods.

The Mintel Global New Products Database, which tracks new product launches, reports that over one in four (28%) new food and drink products launched in the US during 2008 bore a kosher symbol. Kosher has been the top individual claim on new food and drink in the US since 2005.