Unilever's Sunsilk advertises a product benefit to headscarf-wearing Muslim women

Consumer packaged goods are increasingly targeting both product design and marketing to connect with populations who choose their purchases based on religious criteria.

Liz Gooch’s recent New York Times article, “Advertisers Seek to Speak to Muslim Consumers” gives some interesting examples.

Other signals of this direction of change that Gooch highlights include:

Colgate-Palmolive‘s halal toothpastes and mouthwashes

Nokia‘s “Islamic organizer” with alarms for prayer time

Nestle products from Kit-Kats to Nescafe and more